It's $60 retail as well. They're charging you more for less, look at my MW2 post in here. It's going to have a 16 player cap, meaning 8v8. That is unacceptable for a modern day FPS. CoD4 was only limited by bandwidth and 32, 38, even 40+ player servers were common. The single player looks great, I've seen some leaked footage for it. But I'm not paying $60 for essentially a SP game with a consoled down crippled multiplayer. For anyone looking to buy this, keep in mind what you'll be supporting by doing so. Many former CoD communities are now looking towards BF:BC2. Check it out here:
http://badcompany2.ea.com/#/homeEDIT: Oh and you know what's funny TK. The reason for the extra $10 price hike was stated to be due to piracy on the PC. A few days ago, 2 weeks before release mind you, the Xbox version was cracked and footage of a few missions leaked. That's right, the console version was cracked before the PC version.